A full-year marketing plan aligned to your business objectives, brand positioning, and commercial targets. Includes market and competitive landscape analysis, channel strategy, budget framework, and a campaign calendar built for flexibility without losing focus.

End-to-end campaign leadership across paid, owned, and earned channels, from creative brief through execution, optimisation, and post-campaign analysis. I've led award-winning campaigns across Australia, the UK, India, and Japan, working with major talent and brand partners, and consistently delivering impact beyond the media budget.

Identification, negotiation, and activation of brand partnerships that deliver commercial value and brand relevance. I manage the full partnership lifecycle from prospecting and deal structuring through contract negotiation, campaign implementation, and performance optimisation. Past partners include McDonald's, Foxtel, Qantas, and Disney.

Sponsorship should do more than generate impressions. I develop programs that are commercially grounded and brand-authentic, identifying the right properties, negotiating terms, and building activation plans that extract full value from every partnership. Experience spans content partners, industry organisations, music festivals, and awards programs.

Structured, rigorous management of agency and partner RFP processes from end to end. I bring experience across multi-million dollar reviews, developing evaluation criteria, managing timelines, running agency briefings, and ensuring the final decision is commercially sound and stakeholder-aligned. Removes the burden from your team without losing strategic control.

Strategic communications planning across external PR, social media, and internal channels. I develop the messaging architecture first — key messages, positioning statements, PR FAQs, reactive frameworks, spokesperson guidelines — then build the plan around it. Available for ongoing communications strategy or specific moments.

When you need a senior marketing leader in the room, not a junior pair of hands. I embed with your team to provide strategic direction, people leadership, or project ownership during periods of growth, transition, or resourcing gaps. Flexible engagement models available including retainer, project-based, or fractional CMO arrangements.